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Marketing translation: essential for your international expansion

Dominate the market(s) that you target!  Marketing translation is now becoming increasingly popular. And for good reason, as multinationals have set an example by expanding abroad, outsourcing their workforce and entering other markets. But how have these brands, which have dominated the world for decades, been successful in their international growth?   While expanding into foreign …

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Why localise?

Translation is a more complex discipline than you might think. Producing a simple, literal translation (i.e. word for word) is not enough to create consistent content.

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