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Digital marketing channels like social media, SEM, PPC and emails are playing increasingly important roles in promoting brands, products and services. Email marketing is one of the longest standing channels around and should be a core part of any international digital marketing strategy. What is an email marketing campaign? Email marketing is a digital marketing …
Translating Your Email Campaigns to Suit Your Local Markets Read More…
When making podcasts, audio transcription is a great way of engaging a wider audience without needing to create new content. This makes transcription a cost-effective solution for reaching more people. Let’s take a look at what podcasts and transcription are, and the benefits of bringing these two together. What exactly is a podcast? The word …
What are the benefits of transcribing your podcasts? Read More…
When expanding into international markets, brands need to adapt their marketing and communication strategies to suit the countries they wish to target. While it is possible to create entirely new marketing campaigns, this approach requires a lot of effort and resources. Alternatively, brands can translate their original marketing materials using a process known as ‘localisation’. …
Why choose localisation when translating marketing content? Read More…
Legal translation is a highly specialized type of translation since it is applied to the legal field. It combines a deep knowledge of the source and target languages and the mastery of legal terms. Companies as well as also private individuals might resort to translation agencies at one point. This type of translation is not …
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Machine translation technology increases productivity and can help you reach a global audience faster than ever before. Here’s how. What is machine translation? Machine translation (MT) is an automated translation produced by specialist computer software. Although it once had a poor reputation, advances in machine learning and language technology mean that MT software is becoming …
Before starting a translation project, it’s important to decide on an overall method. There are several approaches that a translator can take, and each one will produce a different end result. Which method is chosen will usually depend on the text type and how you intend to use your translation, with each method having their …
Which translation methods should a company choose for its project? Read More…
At its core, translation is when you transfer the meaning of a written text from one language to another. While the translator will choose just one method for the whole text, there are a number of techniques that can be used for individual words and phrases. By carefully choosing the right technique, the translator can …
A translation glossary is an essential step in the translation process. It is an effective tool that helps to produce high-quality translations. As words are constantly evolving, neologisms that appear in our languages must be indexed. In this article, we will show you how important a translation glossary is, and you will find out everything …
Interpreting is sometimes difficult to define clearly, and it is often confused with translation, as the differences are admittedly subtle. It is much more commonly used than you might think, and our article will reveal everything you need to know about interpreting. The difference between interpreting and translation Interpreting is a discipline that is often mistaken …
At Intertranslations, we meet your localisation needs for your video games and software. To coincide with World Video Game Day, which took place on 22 November 2020, we would like to provide an overview of the specific features of this type of localisation.  Localisation has a cultural dimension, which is why we use it in the …
